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Consumer packaged goods (CPG) companies must embrace digital transformation to meet rising consumer demands for personalized experiences, faster delivery, and cost efficiency. As market dynamics shift, brands are re-evaluating their operations to reduce costs, boost agility, and adapt to supply chain disruptions and changing regulations. Many CPG companies struggle with outdated, operationally focused systems that hinder growth, despite recognizing the need for automation and modernization.

The industry also faces a talent shortage, with inefficient applications hindering recruitment and retention of key employees. This talent gap impacts both front- and back-office teams crucial for executing digital strategies. Additionally, meeting consumer expectations for personalization, food safety, and sustainability requires integrated data and advanced technology to maintain brand loyalty and comply with regulations.