The need to communicate and transact with customers on the channels they love is evolving!

The current and future state of conversational marketing is revolutionising customer engagement, loyalty and commerce through AI-powered omnichannel platforms like WhatsApp, RCS, social messaging, voice, and video. These technologies allow for quick, secure strategy launches, connecting with customers on their preferred devices and channels. This approach is proving successful by combining policy and technology in real-world applications.

Key trends shaping this domain include accelerating transactions, enhancing customer satisfaction, and utilising buyer intent intelligence. These advancements are pivotal in building brand advocacy throughout the customer journey, highlighting the dynamic evolution of conversational marketing and its role in customers’ interactive, personalised engagement. This marks a significant shift towards a more responsive and understanding customer interaction landscape.

Learn whats new in WhatsApp, RCS and Conversational Messaging in an interactive event that connects technology trailblazers in Dubai with global messaging experts.